Wednesday, 28 October 2015

Digital Menu Boards - Why Go Digital?

Digital signage is quite versatile, and a lot quick serve restaurants are making the most of this method by installing digital menu boards. The retail food sector is influenced by suggestive selling and up-selling. Digital menu boards give you a vehicle to effectively and suggestively sell higher margin items to be able to increase profits and so produce a better return on investments. Besides, the clear benefit that digital has in contrast with the out-dated static versions, the following are other benefits:

Comprehending the Up-selling Benefits

You may not must keep asking your prospects if they "would really like fries making use of their meal" - digital menu boards effectively accomplish that job instead by creatively catching the customer's eye and enticing those to purchase. As a result of high screen resolution, viewers get a refined glance at the foods, as opposed to checking out static images. In 2010 when Burger King first deployed digital menu boards inside their Birmingham and London locations, their sales increased by 65% in just per year.

Display Menu Change and Prices Prices Quickly

Out-dated static boards are usually cumbersome in terms of updating the menu regularly. However, with digital menu boards, making changes to the menu, including modifying prices or adding new items is a lot simpler and quicker. The application can also be scheduled beforehand to activate special promotions accurately, and in addition remotely managed in order that head office has complete power over the complete network of screens.

Digital Signage Reduces Perceived Waiting

Adding some engaging content like menufacts and information, or various forms of entertainment helps to reduce a customer's perceived waiting time. This gives customers reasons to maintain studying the screens and also the restaurant can inform clients about new promotions and products. Generally, consumers are given something worthwhile to perform since they either eat or wait, which ultimately results in a better customer experience.

Promote Brand Consistency

There is always a likelihood of an employee forgetting. Alternatively, even neglecting to make the appropriate changes to static menus. However, when you use digital menu boards, you are assured that all locations are consistent and correctly updated. A promotion may be launched in any way restaurant locations at exactly the same time as well as monitored remotely. Additionally, once digital menu boards are installed, maintenance and updating are very simple. For more information please visit Digital Menu Boards

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